Saks Web Design — Kyle Tranquilli Design

About

Kyle Tranquilli is a graphic designer, concept designer, and illustrator based in Greenpoint, Brooklyn. After graduating from the Parsons School of Design and Eugene Lang College with a dual degree in Communication Design and Culture & Media Studies, Kyle worked for brands such as Coach, J.Crew, and Saks Fifth Avenue, among many more. Additionally, Kyle has done freelance graphic design work in the film and television industry, working on films such as Bruiser, and short commercials for Tubi.
Kyle’s personal work explores themes of memory, preservation, and visual documentation. Kyle is also an avid photographer and enjoys shooting street photographs on his Mamiya 645 Pro.

Site updated 05.24

Saks Men’s Sneaker Campaign

For Fall 2022, I was tasked with designing branding for the Saks Men’s Sneaker Campaign. The campaign features photographs of each participating brand’s sneaker alongside links to shop for the shoes. The concept for the photography was to place the shoes in natural settings where the customers would likely wear the shoes.

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Year: 2022
Software: Adobe Photoshop/Adobe InDesign