Kyle’s personal work explores themes of memory, preservation, and visual documentation. Kyle is also an avid photographer and enjoys shooting street photographs on his Mamiya 645 Pro.
Site updated 05.24
As a graphic designer at Saks, one of my responsibilities was designing seasonal shopping books. For Fall 2023, we partnered with our art directors to bring a relatable and real-world feeling to our photography and design. We swapped out our usual serif font for a graphic sans-serif that made the book feel fresh and exciting.
I was tasked with designing the “Fall Essentials” portion of the book. This section focused on core staple items that the customer should integrate into their fall wardrobe.
- Year: 2023
- Software: Adobe InDesign
- Typefaces: Trade Gothic
*Designed in partnership with the Saks design/art direction team
For the launch of the Citysole sneaker, Coach requested illustrations and posters detailing the functions of the shoe. I was commissioned to create the illustrations and poster designs. I created outlines of the shoe that eventually went on to be the final illustrations used on the marketing posters. The final posters were displayed in Coach stores all around the country.
- Year: 2020
- Fonts: GT America/Garamond Pro
- Software: Adobe Photoshop/InDesign
As a digital designer at Bath & Body Works, one of my main responsibilities is creating banners for the website. Each site plan requires a main hero banner to introduce new products and holidays.
- Year: 2024
- Software: Adobe Photoshop/InDesign
- Year: 2021–2022
- Software: Adobe Photoshop
While at Saks, one of my responsibilities was creating ads for various print publications. For father’s day, we partnered with professional surfer Mason Barnes and his dad to create a New York Times ad that felt youthful, playful, and fresh. The ad was published in the Sunday Style section of the New York Times on June 18th, 2023.
- Year: 2023
- Software: Adobe Photoshop/InDesign
At Saks, the Spring books are the largest of the seasonal catalogs. For Spring 2023, myself and four other designers were responsible for designing the book. I was tasked with designing the “Bold Energy” section of the book, which focuses on statement pieces.
The photograph was shot in San Juan’s old town, giving the book a warm and inviting feeling after the colder winter months.
- Year: 2023
- Software: Adobe InDesign
- Typefaces: Trade Gothic/Moneta
*Designed in partnership with the Saks design/art direction team
As a Digital Designer at J.Crew, I was responsible for designing the J.Crew stories landing pages. J.Crew featured collaborations and interviews with various talents and often requested special landing pages to go along with each feature.
- Year: 2021–2022
- Fonts: GT America/Garamond Pro
- Software: Adobe Photoshop/InDesign
As a graphic designer at Saks, one of my main responsibilities was designing marketing emails. Emails were created weekly alongside copywriters, producers, and content marketers. They were reviewed at the end of each week and sent out in blasts two weeks later.
- Year: 2022–2023
- Software: Adobe Photoshop
For Fall 2022, I was tasked with designing branding for the Saks Men’s Sneaker Campaign. The campaign features photographs of each participating brand’s sneaker alongside links to shop for the shoes. The concept for the photography was to place the shoes in natural settings where the customers would likely wear the shoes.
Click the image to be brought to the article.
Year: 2022
Software: Adobe Photoshop/Adobe InDesign
Coach has worked on numerous collaborations with Disney. For this collaboration, Coach featured characters from One Hundred and One Dalmatians, Dumbo, and Bambi. We were tasked with creating branding that was equal parts Coach and Disney for the campaign launch. To do so, we created stickers of Disney characters using vintage-inspired Coach colors. From there, we created unique compositions with stickers around our usual branding materials.
- Year: 2020
- Fonts: GT America/Garamond Pro
- Software: Adobe Photoshop/InDesign